In today’s digital marketplace, effective communication is key to building strong relationships with customers. Ensuring timely, accurate, and personalized communication is not just a nice-to-have, but a competitive advantage. At A-CTO, we believe in the power of automation to elevate customer experiences, and one of our recent projects exemplifies this commitment.

Recently, we had the opportunity to work with Bamert, a company that was seeking to improve its post-purchase communication by automatically sending detailed purchase order information to customers upon every purchase. This was no small task; the environment we were working with was configured by a third-party vendor and required a deep understanding of where and how the necessary data was stored.

One of the main challenges we encountered was dealing with the invoice data. Our client’s other vendors had created a service that grabs each invoice’s data from Microsoft Dynamics in-line and creates an invoice PDF. However, we didn’t have direct access to this logic. Drawing on our extensive knowledge of the Microsoft tech stack, we devised a clever workaround. We leveraged SQL Server Reporting Services (SSRS) to fire a GET and POST request and access the PDF data in this way. This experience reinforced the importance of our deep understanding of Microsoft Solutions, as it enables us to create robust solutions where others might see dead ends.

The impact of this project was multifaceted. On one hand, it improved our client’s relationship with their customers. In the fast-paced world of e-commerce, building rapport and maintaining strong relationships is crucial yet challenging. A simple, automated follow-up email after a customer purchase goes a long way towards fostering this relationship. It not only assures customers that their order is being personally handled but also serves as a reminder of the professionalism of the company.

On the other hand, the project also highlighted the transformative power of automation in retail. The beauty of a solution like this is that, while it might seem simple on the surface, it plays a vital role in the customer experience. Indeed, one would be hard-pressed to find a Forbes 500 retailer that doesn’t implement a similar solution.

Our work with Bamert exemplifies our belief in the power of automation and our commitment to leveraging our deep understanding of Microsoft Solutions to overcome challenges and deliver robust, impactful solutions.